DDR Leben reaches people interested in everyday life, history, memories, spaces and lifeworlds of East Germany. For suitable partners, this is not about generic banner inventory, but about contextual advertising and sponsorship placements in a carefully designed editorial environment.
The platform is not a generic news portal. It is thematically focused, emotionally accessible and built around recognisable everyday culture. This makes partner placements particularly suitable for exhibitions, publishers, museums, shops, collector offers, documentaries, events and regional projects.
The following packages are intended as a simple, sellable starting structure. They can later be expanded, offered individually or combined with specific campaigns.
For smaller providers, associations, collectors, regional projects or thematically suitable recommendations.
For partners who want to appear visibly in a suitable topic area such as timeline, living spaces, kitchen, allotment or memories.
For central visibility on the homepage and strong positioning as a premium partner of DDR Leben.
The technical foundation is designed so that advertising placements can be controlled centrally. This means individual pages do not need to be rebuilt manually later.
Premium placement with high visibility directly after the first impression of the page.
Quiet native placement between content sections, suitable for topic partners.
Placements after the introduction or used sparingly between events.
Partner placements below or after interactive scenes, not inside the hotspot stage.
At the beginning, a few suitable partners are more valuable than generic mass advertising. If your offer fits DDR Leben thematically, a partner placement can be tailored individually.
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